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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07196_Field_TCUM T761.txt
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1996-04-10
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portent in itself. Baseball moved West in an attempt to retain
an audience after TV struck. The characteristic mode of the
baseball game is that it features one-thing-at-a-time. It is a
lineal, expansive game which, like golf, is perfectly adapted to
the outlook of an individualist and inner-directed society.
Timing and waiting are of the essence, with the entire field in
suspense waiting upon the performance of a single player. By
contrast, football, basketball, and ice hockey are games in
which many events occur simultaneously, with the entire team
involved at the same time. With the advent of TV, such
isolation of the individual performance as occurs in baseball
became unacceptable. Interest in baseball declined, and its
stars, quite as much as movie stars, found that fame had
some very cramping dimensions. Baseball had been, like the
movies, a hot medium featuring individual virtuosity and stellar
performers. The real ball fan is a store of statistical information